COOKIE POLICY
We believe that trust, privacy
and transparency are essential conditions.
We believe that trust, privacy
and transparency are essential conditions.
37834-854 LMG – Laser Medical Group, a private legal entity registered with the CNPJ under No. 09.089.140/0001-52, headquartered at R. Sebastião Monteiro Ferraz, 421, Polo Industrial, ZIP Code 37834-854, in the city of Guaxupé, state of Minas Gerais, maintains a website intended to disseminate and communicate various types of content, including information, news, events, publications, photos, videos, social media activities, and other texts and announcements as necessary.
The purpose of this Cookie Policy for the website https://www.lmg.com.br is to provide guidance on how cookies are handled (collection, storage, use, etc.) for users who visit and use the features available on the website.
Cookies are auxiliary files managed by your browser to “remember” your visits to web pages.
This Policy should be read and interpreted in conjunction with the Privacy Policy of LMG.
ANONYMIZATION: The use of reasonable technical means available at the time of processing personal data, through which data loses the ability to be directly or indirectly associated with an individual. Anonymized data is not considered personal data for the purposes of the LGPD.
COOKIES: In computer terminology, cookies are small text files placed by a website server on a user’s computer to “store” certain information related to that browsing session.
PERSONAL DATA: Information relating to an identified or identifiable natural person. Data used to create a behavioral profile of a specific natural person is also considered personal data.
GENERAL PERSONAL DATA PROTECTION LAW (“LGPD”): Legislative Act (Law No. 13,709, of August 14, 2018) which governs the processing of personal data in digital or physical media by natural persons or legal entities, whether governed by public or private law, with the aim of protecting data subjects while also permitting the use of data for various purposes, balancing interests and harmonizing human protection with technological and economic development.
DATA SUBJECT (“DATA SUBJECT”): A natural person to whom the personal data being processed relates.
PROCESSING OF PERSONAL DATA (“PROCESSING”): Any operation performed on personal data, such as those involving the collection, creation, receipt, classification, use, access, reproduction, transmission, distribution, processing, filing, storage, deletion, evaluation, control of information, modification, communication, transfer, dissemination, or extraction.
USERS OF THE ONLINE PORTAL: For the purposes of this Policy, these are visitors to the LMG website, such as interested parties, employees, customers, members, logistics providers, or any other users.
LMG uses four (4) different types of cookies on its website, namely:
Information about each type of cookie, by category, is provided below.
It is important to note that, when specified, the “maximum lifespan” of a cookie refers to the period for which it is retained after the user first accesses the organization’s website. Users can shorten this period and delete these cookies through their browser settings, as explained in section 6.4.
1) Operational/technical cookies are intended to enable navigation on the website, ensuring that the most basic features are effectively provided to the User, such as:
a) enabling essential features, such as software and antivirus protection;
b) displaying our content in a way that is appropriate for your screen size, connection speed, and browser type;
c) remembering your login; and
d) understanding your browsing behavior and how the platform is being used.
Typically, these cookies are set only in response to your actions that constitute a request for services, such as setting your privacy preferences, logging in, or filling out forms on our website.
You can better understand the context, use, and purpose of the operational/technical cookies used by referring to the table below:
2) Functionality cookies, in turn, allow the website to provide enhanced functionality and personalization. They may be set by LMG or by third-party providers (e.g., social media platforms) whose services we have integrated into our pages. If the user does not allow the use of these cookies, some or even all of these features may not function properly. You can better understand the context, use, and purpose of the preference/personalization cookies we use by referring to the tables below:
3) Analytical cookies, on the other hand, are used to track website usage data so that we can improve the site in the future, such as page view statistics and traffic source data. This data helps us identify which pages are most and least popular and understand how Users navigate the website.
LMG uses analytical cookies to generate aggregated statistical data on usage through Google Analytics. It should be noted that the statistical information generated for LMG is aggregated—that is, it is not individualized.
Google Analytics is a service that helps us better understand how users interact with the website. To provide this service, Google Analytics collects certain data, such as information related to the device/browser, IP address, geolocation, and activities on the website, among other possibilities. Google may share this data with third parties if required by law, or if third parties process the data on Google’s behalf.
To learn more about how Google handles the data collected through Google Analytics, as well as how it addresses privacy and data protection issues in this area, click/visit:
1. Google Privacy Policy
2. Google Analytics Help – How to Protect Your Data?:
4) Finally, behavioral/marketing cookies are used to track a user’s preferences based on data related to their browsing activity, helping to display and create personalized ads. These cookies may be enabled both on our website and on the platforms of our advertising partners (such as Facebook and Google). They are used to measure and deliver personalized digital advertising and can help display online ads for products that may interest you. If the use of these cookies is not permitted, you will see fewer ads promoting our latest offerings.
You can disable cookies through your browser settings. However, if you do so, some areas of our website may not function properly.
This Policy does not cover the use of cookies by third parties, and we are not responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your online activities even after you have left our website.
LMG uses cookies to make the website easier to use and to better tailor it to your interests and needs, as well as to collect information about how our websites and services are used, which helps us improve their structure and content. Cookies may also be used to speed up your future activities and experiences on the website.
